The social media tease is a great tool for driving ocular (eye ball) traffic to your published work (fics, newsletters, articles, you name it!) … or to create activity on an existing piece as well as anticipation for your next posting. For more information about getting the word out to potential readers, refer to Self Promotion 101: Pimp Your Fic, Part I and Self Promotion 101: Pimp Your Fic, Part II
What’s a tease, you ask?
It’s an announcement, a quote, an excerpt, a full-on preview, or a review! You want examples … you got ’em … but first, let’s review the elements of an effective tease:
a) Provocative text
b) Chapter/story/article name; full, squished, or as acronym once your story is well known
c) Trackable link to the chapter/story/article
d) Hashtag to fandom threads or interest groups that follow your topic
Once you’ve got all those ready, you are prepared to assemble your social media tease!
A) An announcement or quote … fits in a tweet. If you have to use a tool like TweetCut to shorten the text to 140 characters of less, do it. However, it’s crucial that it remains legible! Would new ocular traffic be able to decipher what “Tkng 1-4 tm, nw ch #bones Rmnc fnly gtng gng Thwhn&thHw:Abn2pck rcntch” means? Here are some better examples:
B) An excerpt … requires a tool like Twitlonger. Twitlonger gives you more space to write on Twitter, but it truncates your text and provides a link to it, so it ends up looking like this:
The remainder of that excerpt tweet can be seen here, if you are so inclined. Notice that the pertinent information, “Excerpt from Chasing Cars: A S7 Finale Retrospective Story http://bit.ly/K8MW4k, is in included at the bottom of the full excerpt.
C) A full-on chapter preview requires the use of a tool like Dropbox. Dropbox allows you to save a file to a secure site, then provides you with a short link to that file which you can then deploy through social marketing channels. Your tweet of a full-on chapter preview would link to a downloadable document.
Or, if you have a blog … you can link to that instead:
D) A review of a recent chapter also requires Twitlonger, but keep it short, making sure the text that appears in the tease is provocative enough to draw the reader in. Look at these, then click on the link to see the rest of the tweet.
So, there you have it! The teases that pleases … the announcement, the quote, the excerpt, the full-on preview, or the review! Now, move it, monkeys! Get out there and …
PIMP THAT STORY!
If you absolutely can’t stop yourself because you have just GOT to hear more of what this writer talks about on a daily basis, meet me on Twitter at @MoxieGirl44. If you are a Bones Fan and you’re a sucker for fluffy Bones Fanfictions, go check out my MoxieGirl profile and take a stab at one of my stories. If you do, let me know and I’ll send you a cyber fist bump!